Walking through Contra’ Porti, an ancient street in historic center of Vicenza, a visitor can experience a particular emotion induced by the sound of the place. This sound is expecially felt during the night hours and it can be barely described as a “response” of the place to the presence of the people. The historic centers in Italian towns are full of arts and one can find his inspiration. The sounds, particularly, generate a full richness of feelings in people.
Since the younghood the interest and passion for the music led to the need of studies and experimentation on the aspects of the recording, amplification and reproduction of recorded music.
This has led, sometimes, to techniques and combinations that some with design prejudices for one or the other design style, might consider unorthodox, but which reveal themselves to be good for the sake of the best musical behavior.
The philosophy and direction of Viva is to preserve, above all else, the essence of the musical message. Realizing that even the slightest nuances make a tremendous difference in imparting the emotional connection of the live musical event, this is the primary goal of all Viva teamwork. People that play and understand music are impressed by the way Viva electronics deliver that music, respecting the intellectual and emotional message that the musicians put into the recordings.
The actual teamwork, which includes musicians, is focused on this cultural approach, and this collaborative work under the direction and inspiration of the founders is done in order to mantain the highest level of musicality of all the products, always bearing in mind respect for this sonic behavior, along with technical performance.
The sonic performance can be immediately recognized to be not as classical tube amplifiers, nor solid state ones. Instead of fat colorations or, on the other hand, a fake sensation of “detail” that reveals, usually, the presence of colorations with the effect of listening fatigue and lack of enjoyment of the music, the behaviour of Viva amplifiers and preamplifiers is of a very fast and refined presentation, with easy to follow articulation of the musical message and satisfying energy and punch, in order to preserve as much as possible the precious informations of the recordings, even the slightest ones.
The look is very personal, characterized by a sober, elegant but stylish aestetic, lead by the function, without unuseful elements. The design and look has been perfectioned by the architect Joelle De Jaegher, of the Viva teamwork herself. The wide choice of colors allow a flexible personalization with the living environment.
We invite all to experience the emotion of Viva by listening to the music delivered by these electronics.
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In this contest Viva Audio was born in 1996. The pursuit of the most complete musical experience, through reproduced music, and, consequently, the search for the closest relationship between live and reproduced music itself, has been the target of the designer since his earliest youthful experiments. Engineering skill was not enough to accomplish this goal to make musical devices, but the passion for the music, and the sensibility towards the sound was the lever that motivated the need for musical sounding products. The core of Viva technology is the long term experience of the designer Amedeo Schembri and his brother and founder Giampietro. |
Since the younghood the interest and passion for the music led to the need of studies and experimentation on the aspects of the recording, amplification and reproduction of recorded music.
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Close relationships with musicians and the frequent visiting of concert halls, along with work in recording studios, developed a sensibility for the sound as naturally originated, without giving sonic priority to electrically generated or amplified music, in order to faithfully deliver the widest possible musical range, but without having prejudicies about electric and modern music. Experiments and studies over the years led to the actual mix of proven, good, older technologies and often radically new technological innovations, without prejudice for one or the other, with the only priorities being that which gives the best, most musically valid sound. |
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This has led, sometimes, to techniques and combinations that some with design prejudices for one or the other design style, might consider unorthodox, but which reveal themselves to be good for the sake of the best musical behavior.
The philosophy and direction of Viva is to preserve, above all else, the essence of the musical message. Realizing that even the slightest nuances make a tremendous difference in imparting the emotional connection of the live musical event, this is the primary goal of all Viva teamwork. People that play and understand music are impressed by the way Viva electronics deliver that music, respecting the intellectual and emotional message that the musicians put into the recordings.
The actual teamwork, which includes musicians, is focused on this cultural approach, and this collaborative work under the direction and inspiration of the founders is done in order to mantain the highest level of musicality of all the products, always bearing in mind respect for this sonic behavior, along with technical performance.
The sonic performance can be immediately recognized to be not as classical tube amplifiers, nor solid state ones. Instead of fat colorations or, on the other hand, a fake sensation of “detail” that reveals, usually, the presence of colorations with the effect of listening fatigue and lack of enjoyment of the music, the behaviour of Viva amplifiers and preamplifiers is of a very fast and refined presentation, with easy to follow articulation of the musical message and satisfying energy and punch, in order to preserve as much as possible the precious informations of the recordings, even the slightest ones.
The look is very personal, characterized by a sober, elegant but stylish aestetic, lead by the function, without unuseful elements. The design and look has been perfectioned by the architect Joelle De Jaegher, of the Viva teamwork herself. The wide choice of colors allow a flexible personalization with the living environment.
We invite all to experience the emotion of Viva by listening to the music delivered by these electronics.
